Outsourcing, The New Paradigm in Productivity?

Michael Porter at World Economic Forum.

Business Strategy Guru, and Harvard professor, Michael Porter defines productivity "As the value created in a days work" and emphatically says "The value created in a days work sets the wages you can earn". How true! You couldn't articulate individual, organisational or national productivity any better. Any more clearer.

Outsourcing can help increase value created in a days work and it is my belief, organisations who strategically outsource its low value, mundane, or non core tasks can significantly increase its productivity, if done well.
By outsourcing non core activity it allows greater focus on higher value creating tasks within the organisation, the acute specialization of a firms value chain. Staff can be moved / retrained to focus on higher value creating, higher fee earning business, working closer to the customer. Companies that outsource will grow not shrink, and as they grow will create more, higher value employment opportunities contrary to to popular beliefs of increasing unemployment.

The acute specialisation of value chain achieved by outsourcing will also help firms be stronger and to withstand tough market conditions due to inbuilt efficiencies. A lot more resilient than those who are slower to move. Apple, Virgin and the major Australian banks are some of the best examples, even the global financial crisis, the worst economic times we have ever seen, they grew and all made multi billion dollar profits when hundreds if not thousands of less efficient firms were going to the wall.

Yet the words, outsourcing or outsourcers, spell fear in most ranks within firms and nationally. Most feel initiatives to outsource will increase national unemployment. When computers were being widely introduced in corporate and government organisations in the 80's and the 90's we had the very same fears. We feared that computers would take our jobs away. We would lose control of our departments and our organisations and security would be significantly weakened and compromised.

When we now look at the paradigm of efficiency brought about with advent of computers, it is cleat that unemployment which averaged around 5.2% in 2012 is nearly half of the 9's, 10's & 11's we were experiencing most of the 1990's. Computers helped transform organisational productivity and change the paradigm of work itself, in the private and the public sector. Today we can't operate without computers even in our homes let alone at work.

If you talk to a firm of accountants today about outsourcing their mundane work, the work their staff have their head buried in, their usual fears are loss of control, security and jobs. This is no different to our fears with computers back in the day. It is the same if you speak to most firms about outsourcing their software development or the mere maintenance application software. I well remember how a CFO asserted to me in the mid 80's "these computers will take away our accounting jobs and we will have no training grounds for young accountants". I wasn't brave enough to tell him as a young consultant his fears were unfounded and he was wrong but history has proven so. Especially considering the importance, and the growth of the accounting profession today. It is the same for many other professions and industries.

Outsourcing if done well, with clear objectives, implemented with skill, can bring in significant improvements in productivity and value creation for all types and sizes of organisations. Small, medium, big, and the public sector. If done badly for the wrong reasons, unclear goals or implemented poorly it will be like those bad computerisation projects we have all heard of and know. The blame we often leave with the outsourcers or the software providers and not where it belongs

If we as employers embrace outsourcing we can help our staff move up the value chain, adding greater value and creating increased opportunities for income and efficiency. I was one of those people that helped usher in computerisation to firms in the mid 80's to the 2000's.  Today I believe outsourcing   can help strategically transform organisations and its competitiveness. Like anything, to do it successfully, you need to do it right and for the right reasons.


Dinesh De Silva is CEO of Nexgroup Asia Pacific, he and his team are available to speak to media /  organisations or groups as a keynote / guest speaker on the above. Contact him +612 8003 3342, via twitter @dineshdesilva or www.nexgroup.com.au 

NexGroup Asia Pacific, is a World Class Outsourcing business, providing Software development & Accounting, Finance and Legal BPO Services. 

Soul Driven Leadership - SDL

When Competence of Leadership must stand up..

It was 1pm last afternoon, I was in North Sydney, at a lunch meeting at a fairly nondescript Japanese restaurant when I received a text... "I have just been made redundant". The news was shocking.

This text was from a highly respected customer of ours, whose professionalism in all his dealings with us had been of the highest standard. My overiding thought was "its a cruel world" where even the strongest of the species is not spared... Then again, the question is what is the measure of strength? professionalism? seniority? performance? In this case it could have been none of these... for goals had been set and achieved in the most trying circumstances.

Was it politics the measure of performance? What ever the answer is, there is one factor that all professionals of all types, ages need to get into perspective, that job security is near zero. Well this may sound like a cliché . but then why is it, when a job is lost, it comes like a tracer bullet from nowhere.... Individuals, need security for existence and certainly growth. How do you achieve these in such circumstances. Important questions, that need good answers.

In my hyper analytic state I would say in the case of my client, the measures of performance while accepted at the highest levels, accomplishment of the toughest goals takes courage and often the honourable backing of the ultimate leader. If this leader lacks the competence of understanding and withstanding the numerous pressures brought about due to change taking place, there will be victims and it is often the driver of change, the shooting of the messenger. In the organisation in question, the CEO who instituted the change moved on, and interim CEO was appointed and by the time a new CEO was appointed the organisation was on limp mode with most of the damage done. In these circumstances while the goals are still agreed at the highest level as important to the organisation as it still makes sense. The absence of required leadership to handle the inevitable challenges of change and the noise of change, creates chaos. Emotion overcomes rationality, measures change, scape goats are sort and good people often take the sword.

High quality leadership with a patient and long term view is perhaps one of the most lacking competence in our country today. Chest beating, fast talking, cost cutting  leaders are a plenty but is that the type our country, our companies and our people deserve?  I beg to differ, organisations with a vision and more importantly a soul will thrive, where ever they are in the world. Most of these organisations have leaders with quiet confidence and competence, who know where they are going and taking their people...., These organisations will profit even in tough economic times in the most under performing industries.. 

Apple and Google have been favourites of mine for many years, examples of soul driven leadership. These organisations have thrived in the worst economic times the world has seen. In case of Apple, how it can be turned from near bankruptcy, to being the most valuable company on the planet must take a miracle. In fact what it took, was leadership that gave it a soul. Google is an example of how human talent can be mustered., treated respectfully  developed and lead through key values (that give it a soul ) to achieve great world beating outcomes.

Virgin group run by Richard Branson is another great example of an organisation with a soul. A brand that stands for its values and a leader that is true to its values in the way he lives and runs over a thousand businesses. Branson has shown with leadership and with good people who you are faithful to, you can take on any industry and win, economic climates can be overcome. He now is taking on governments of the world with Virgin Galactica, venturing outer space.

Another favourite, Salesforce.com an organisation with a highly competent leader, in fact a culture of leadership. They have grown from zero to be a global leader in an highly competitive industry having fought the biggest and the smartest, is today a multi billion dollar global business growing at a tremendous pace. These are companies with souls...they are growing when most companies are going backwards, and as long as they remain so will continue to grow.

If you are a leader, build your business to have a  soul, adhering to clearly articulated sincere and honourable values, where values are not just for lip service but the ones firstly you, then your company and its people live by. In the most trying of circumstance you adhere to them not compromise them. If you do so your business will be a hugely successful achieving every one of your measures of success. Whatever they would be.

If you are an employee, seek out those companies that have a soul. They will provide you the most amount of satisfaction and growth. They may not be the highest paying or with the biggest brands yet, but carefully seek them out, they are the future if you in return will be honourable and sincere.

If you are an investor the answer is simple.

Dinesh De Silva is CEO of Nexgroup Asia Pacific, is available to speak to organisations or groups as a guest speaker on Soul Driven Leadership. Contact him +612 8003 3342, via twitter @dineshdesilva or www.nexgroup.com.au 

NexGroup Asia Pacific, is a World Class Outsourcing business, providing Software development & Accounting, Finance and Legal BPO Services.

Technical Skills : Java, Microsoft Dot Net, PHP, Python, Ruby, C#, Android, Iphone,  CA Service Desk, CA ITSM,  CA NSM,, Spectrum, , eHealth. 

Outsourcing Include : Offshore & OnShore software development, Software maintenenace, Outsourced developers, Offshore Accounting ,  Bookkeeping,  Online accounting,, Account Payable outsourcing, Offshore accounting, Legal Process Outsourcing  (LPO), Legal Services, Paralegal Services, Litigation support, Document Review, Offshore Legal Processing, Legal Research, Legal resources

Australian ICT Industry- In need of vision & structure for success!

Mostly Australian ICT businesses have been known for their professionalism and maturity in service delivery! However unlike our nations closest allies, the US, we are not known for having a booming software industry or as an incubator for some of the finest  innovations the world has seen!

While we are blessed with an abundant source of creative talent, world class engineering schools, some of the best software developers in the world and a highly respected brand globally, where are we lacking?? Why aren't we creating greater value and impact as we do for instance at the Olympics, Financial markets, where we take on the best in the world ? or even as a highly regarded global economy, where our currency out performs even the best? Why not in the field of ICT ? We are a respected nation and should hold our own in the global technology industry..

In my opinion we are hindered in 2 significant ways !
1) Political Leadership & Government Policy
2) Business Models of Australian co's constrained by their dependency on "Australian" resources

In this blog I will focus on Political Leadership & Government Policy

Acting when leadership is questioned ...

Photo: http://www.lumaxart.com/

How must a leader act when his or her leadership is questioned? As a leader your leadership will be questionsed, especially during times of difficulty, when tough decisions need be made, when the world screams, the media writes you off, and popular opinion is against you. But true leaders need to see the wood from the trees and  and give solid direction whilst listenng to the pulse of your people. As a wise man said "To set your course by the stars in the sky and NOT by the lights of passing ships".